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SOCIAL, ACTIVATION, INFLUENCE, TRANSFORMATION AGENCY • SOCIAL, ACTIVATION, INFLUENCE, TRANSFORMATION AGENCY • SOCIAL, ACTIVATION, INFLUENCE, TRANSFORMATION AGENCY • SOCIAL, ACTIVATION, INFLUENCE, TRANSFORMATION AGENCY • SOCIAL, ACTIVATION, INFLUENCE, TRANSFORMATION AGENCY • SOCIAL, ACTIVATION, INFLUENCE, TRANSFORMATION AGENCY •
SOCIAL, ACTIVATION, INFLUENCE, TRANSFORMATION AGENCY • SOCIAL, ACTIVATION, INFLUENCE, TRANSFORMATION AGENCY • SOCIAL, ACTIVATION, INFLUENCE, TRANSFORMATION AGENCY • SOCIAL, ACTIVATION, INFLUENCE, TRANSFORMATION AGENCY • SOCIAL, ACTIVATION, INFLUENCE, TRANSFORMATION AGENCY • SOCIAL, ACTIVATION, INFLUENCE, TRANSFORMATION AGENCY •
SHANGHAI • PARIS • NEW YORK • LOS ANGELES • SHANGHAI • PARIS • NEW YORK • LOS ANGELES • SHANGHAI • PARIS • NEW YORK • LOS ANGELES • SHANGHAI • PARIS • NEW YORK • LOS ANGELES • SHANGHAI • PARIS • NEW YORK • LOS ANGELES • SHANGHAI • PARIS • NEW YORK • LOS ANGELES • SHANGHAI • PARIS • NEW YORK • LOS ANGELES • SHANGHAI • PARIS • NEW YORK • LOS ANGELES • SHANGHAI • PARIS • NEW YORK • LOS ANGELES •
SHANGHAI • PARIS • NEW YORK • LOS ANGELES • SHANGHAI • PARIS • NEW YORK • LOS ANGELES • SHANGHAI • PARIS • NEW YORK • LOS ANGELES • SHANGHAI • PARIS • NEW YORK • LOS ANGELES • SHANGHAI • PARIS • NEW YORK • LOS ANGELES • SHANGHAI • PARIS • NEW YORK • LOS ANGELES • SHANGHAI • PARIS • NEW YORK • LOS ANGELES • SHANGHAI • PARIS • NEW YORK • LOS ANGELES • SHANGHAI • PARIS • NEW YORK • LOS ANGELES •

Antonio Lucio / Former CMO HP & Facebook

"Fred & Farid is a true business and creative partner for HP. They are agile, flexible and their approach to creativity and the quality of their work is a result of their diversity of talent and global mindset."

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Raphael Saadiq

"If the goal is to move an audience with evocative imagery, Fred & Farid understands the power of music to complement with rhythm and emotion."

"I appreciate the cultural perspective Fred & Farid bring to their ambitious work. It is refreshing to collaborate with people who value true artistry and have a keen eye and ear themselves."

"If the goal is to move an audience with evocative imagery, Fred & Farid understands the power of music to complement with rhythm and emotion."

"I appreciate the cultural perspective Fred & Farid bring to their ambitious work. It is refreshing to collaborate with people who value true artistry and have a keen eye and ear themselves."

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Veda Partalo / VP Spotify

"Besides being brilliantly creative, Fred & Farid's intuitive and heartfelt approach to ideas has shown us how even the most straight message can be elevated to the next level.”

"The Fred & Farid crew are absolute rock stars. The Spotify team owes them massively for bringing to life a wonderful idea under an insane amount of pressure."

"Not only did Fred & Farid keep their cool, they went above and beyond in delivery. I don’t know how we would’ve pulled it off without them."

"The Spotify Premium team has adored working with the crew at Fred & Farid."

"Besides being brilliantly creative, Fred & Farid's intuitive and heartfelt approach to ideas has shown us how even the most straight message can be elevated to the next level.”

"The Fred & Farid crew are absolute rock stars. The Spotify team owes them massively for bringing to life a wonderful idea under an insane amount of pressure."

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Adam Kakembo / CMO Wrangler

"We were looking for an agency that would revive our brand. They’ve helped us to take our brand from a dusty, old-fashion brand, to a brand that’s alive and connecting with people."

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Jiang Qiong Er / Founder & Art Director Hermès’ Shang Xia

"Fred & Farid helped China to discover a new Chinese landscape."

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AdAge

"Fred & Farid made a big bet on China. Paris-based agency found success in Shanghai."

"XBOX Champagne is the all-time most viral video for a brand."

"Fred & Farid made a big bet on China. Paris-based agency found success in Shanghai."

"XBOX Champagne is the all-time most viral video for a brand."

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Shekhar Kapur / Academy Award Winner

"The most audacious marketing ideas come from Fred & Farid. They really get the new social media world."

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Olivia Borsje / VP Marketing Ladder

"Ladder needed a campaign that could break through the noise—that is, get people's attention without spending billions we didn't have. For that, we needed the most creative agency partner we could find, and our pick, Fred & Farid, did not disappoint."

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John Hegarty / Founder BBH

"There should be more agencies challenging the status quo. Fred & Farid is a good example of a young independent agency that has succeeded brilliantly. But we need 10 or 20 FRED & FARIDs " - Les Echos

"Fred & Farid have a huge talent. They know how to develop a narrative structure from an audacious idea" - Stratégies

"There should be more agencies challenging the status quo. Fred & Farid is a good example of a young independent agency that has succeeded brilliantly. But we need 10 or 20 FRED & FARIDs " - Les Echos

"Fred & Farid have a huge talent. They know how to develop a narrative structure from an audacious idea" - Stratégies

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The Guardian

"Frederic Raillard and Farid Mokart, the highly lauded creative duo better known as Fred & Farid, launch their agency ‘Marcel’ today."

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Caroline Guillaumin / CMO Société Générale

"They have created the campaign we’ve been dreaming of, it is a great pleasure to work with them."

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David LaChapelle / Photographer

"Having sex with Fred & Farid was one of the best experiences of my career. I mean ‘Schweppes’."

"They are bold and not afraid to push creatively."

"Having sex with Fred & Farid was one of the best experiences of my career. I mean ‘Schweppes’."

"They are bold and not afraid to push creatively."

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Sophie Delafontaine / Creative Director Longchamp

"Fred & Farid’s expertise is invaluable to us, as we bolster our deployment in China and the United States, and make the brand even more digital to attract new targets."

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Management

"Just 8 months after their arrival, the duo won Orange, the biggest advertising contract of the year, around 200 Millions Euros."

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Tony Kaye / Director

"Honestly, in advertising, I lost my way 20 years ago. Either I lost my way or my way lost me. But God always has a plan. The orange lights inside the tent of Fred & Farid Los Angeles somehow, to me, seemed like the portal to find my way home. I know I’ll never make it home as no one ever does but the tent and the lights and the community of Fred & Farid to me is a compass."

"To me, FF stands for Fucking Fantastic."

"Honestly, in advertising, I lost my way 20 years ago. Either I lost my way or my way lost me. But God always has a plan. The orange lights inside the tent of Fred & Farid Los Angeles somehow, to me, seemed like the portal to find my way home. I know I’ll never make it home as no one ever does but the tent and the lights and the community of Fred & Farid to me is a compass."

"To me, FF stands for Fucking Fantastic."

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Eric Dahl / HiRoad Vice President

"We're grateful to have found a great collaborator in Fred & Farid who really understood our brand mission and helped us bring this to life."

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NATHALIE BALLA & ERIC COURTEILLE / CEOS LAREDOUTE

"Also, partnering for a long time is incredibly precious to build understanding, common culture, trust and thus efficiency."

"When you lead the transformation of a retail company into a modern e-commerce superstar, the risk is to focus only on digital and data. The truth is: technology alone takes you nowhere."

"It must be used together with emotion and creativity. Combining both is vital to create a purposeful brand and touch people's hearts. Fred & Farid has this double culture and makes the best out of it for the brands they work with."

"Also, partnering for a long time is incredibly precious to build understanding, common culture, trust and thus efficiency."

"When you lead the transformation of a retail company into a modern e-commerce superstar, the risk is to focus only on digital and data. The truth is: technology alone takes you nowhere."

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Vincent Bolloré

"Fred & Farid are so talented, it was too good an opportunity to pass up." - Campaign

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The Independent

"If you’re interested in advertising creativity then you’ll be familiar with Fred & Farid. Fred & Farid have a formidable international reputation."

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ERIC VALLAT / Group CEO, Member of the Executive Committee Rémy Cointreau

“Team up with Fred & Farid! You will work with creative people, leveraging powerful ideas and enjoying uncompromising quality in execution.”

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Le Point

"Fred & Farid are world stars of advertising. These two rebellious creatives have just left Publicis to launch their own shop."

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Marie Laure Dubuisson / CMO Longchamp

"The "très paris" territory came to life in 2020 during pandemic, only thanks to the tenacious efficiency of the agency teams. They are brilliant and keep pushing the boundaries, taking the brand to a next level."

"Our collaboration is based on trust and deep understanding of each other. Fred & Farid initiated the image repositioning of the brand, capitalizing on its Parisian DNA."

"The "très paris" territory came to life in 2020 during pandemic, only thanks to the tenacious efficiency of the agency teams. They are brilliant and keep pushing the boundaries, taking the brand to a next level."

"Our collaboration is based on trust and deep understanding of each other. Fred & Farid initiated the image repositioning of the brand, capitalizing on its Parisian DNA."

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Hugues Pietrini / CEO Orangina-Schweppes Group

"Fred & Farid are amazing brand builders and their ability to combine creative genius and production quality with a brilliant strategic vision on the brands is unique in the advertising world."

"Fred & Farid have come up with the most ambitious and accurate approach. Orangina is a mythic brand and must renew its iconic status."

"Fred & Farid are amazing brand builders and their ability to combine creative genius and production quality with a brilliant strategic vision on the brands is unique in the advertising world."

"They have a real talent, the ability to capture the spirit of time through emotions."

"Fred & Farid are amazing brand builders and their ability to combine creative genius and production quality with a brilliant strategic vision on the brands is unique in the advertising world."

"Fred & Farid have come up with the most ambitious and accurate approach. Orangina is a mythic brand and must renew its iconic status."

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Les Echos

"Their agency incarnates a success story in a decreasing market."

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Jacques Seguela / CCO Havas Worldwide

"They are maverick rebels. They are what Daniel Cohn Bendit is to politics, Andy Warhol to painting and Woody Allen to Cinema" - BFM

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New York Magazine

"Their work for Pepsi and Xbox in Europe made them the ad-world’s Spike Jonze."

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Alexis Perakis / General Manager L’Oreal

"Fred & Farid is a team of very talented people who truly have digital in their genes."

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Creative Review

"In just 18 months at BBH, Fred & Farid bagged a host of awards and a reputation as the team to watch in British Advertising."

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Le Monde

"Fred & Farid, a duo who became logo."

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Philippe Farnier / CEO REMY MARTIN

"Our campaign for Remy Martin is a monumental artistic achievement stemming from our collaboration and long-standing relationship with our trusted creative global agency, Fred & Farid."

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David Lubars / Global CCO BBDO

"XBOX Champagne is one of the best spots I’ve seen all year. Everything about it is great. It should win the Palm" - Shots

"Before, the Wrangler brand was about middle-aged cowboy jeans from America. Now it takes a whole look overnight" - Cannes Lions Festival

"XBOX Champagne is one of the best spots I’ve seen all year. Everything about it is great. It should win the Palm" - Shots

"Before, the Wrangler brand was about middle-aged cowboy jeans from America. Now it takes a whole look overnight" - Cannes Lions Festival

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Alexandre Deboute / Le Figaro

"In just five years, Fred & Farid have succeeded in building an internationally renowned agency that shakes the codes of the advertising world."

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Rich Silverstein / Founder Goodby, Silverstein & Partners

"You cannot find two more dedicated talents than Fred & Farid to push the boundaries of what's possible."

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Jeff Goodby / Founder Goodby, Silverstein & Partners

"They are terrific and energetic and so different from any of the creative people you could find in the States" - Adweek

"They have a simpler way of looking at things, of wiping away the marketing drivel that people tend to be caught up in. They have a way of getting past that to thinking in big breathtaking ways about products" - Creative Review

"They have a boundless openness to the world that is really infectious" - Adweek

"They are terrific and energetic and so different from any of the creative people you could find in the States" - Adweek

"They have a simpler way of looking at things, of wiping away the marketing drivel that people tend to be caught up in. They have a way of getting past that to thinking in big breathtaking ways about products" - Creative Review

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Strategies

"Fred & Farid are the two Zidanes of French advertising creation."

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Hedwige Chevrillon / Journalist BFM

"They could have played in Pulp Fiction, Tarantino’s cult feature. They have won more than 200 international awards. Their agency Fred & Farid, launched only three years ago, has devastated the advertising planet."

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Jean-Paul Torris / CEO Savencia

"There is one word that springs to my mind: Pride. I am proud to have chosen you as our agency when you were still small."

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Rankin / Photographer

"They are a hip hop agency. Some people are street, some aren’t. They are."

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Paris Match

"The already legendary advertising duo."

"When they came back to France, Fred & Farid generated a press-book usually reserved for living legends. ‘Le Figaro,’ ‘Financial Times,’ ‘Wall Street Journal,’ and the ‘New York Times’ have announced their new agency as a worldwide event. It’s true that this couple is a unique phenomenon."

"The already legendary advertising duo."

"When they came back to France, Fred & Farid generated a press-book usually reserved for living legends. ‘Le Figaro,’ ‘Financial Times,’ ‘Wall Street Journal,’ and the ‘New York Times’ have announced their new agency as a worldwide event. It’s true that this couple is a unique phenomenon."

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Francois Hollande / Former French President

"Fred & Farid are the ‘enfants terribles’ of advertising. They are an inspiration to many entrepreneurs."

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Frederic Beigbeder / Writer

"Fred & Farid, the world’s best advertising creatives."

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