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SOCIAL, ACTIVATION, INFLUENCE, TRANSFORMATION AGENCY • SOCIAL, ACTIVATION, INFLUENCE, TRANSFORMATION AGENCY • SOCIAL, ACTIVATION, INFLUENCE, TRANSFORMATION AGENCY • SOCIAL, ACTIVATION, INFLUENCE, TRANSFORMATION AGENCY • SOCIAL, ACTIVATION, INFLUENCE, TRANSFORMATION AGENCY • SOCIAL, ACTIVATION, INFLUENCE, TRANSFORMATION AGENCY •
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Power of Zero /  1 in 3

Bringing awareness to the bullying epidemic targeting children at school.

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Much has been said about bullying in today’s climate and yet for many parents, it’s a hard reality to accept that bullying could be happening to their child. In partnership with Power of Zero, an international initiative that ensures the well-being of children in an increasingly online world, we set out to show the shocking reality of this epidemic. Using the statistic that 1 in 3 kids will suffer from being bullied at school, we recreated this harsh truth with the purest concept imaginable: our kids as babies. This shocking juxtaposition of purity and bullying hammers home a call to action that bullying in its entirety needs to fought and eradicated.

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