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SOCIAL, ACTIVATION, INFLUENCE, TRANSFORMATION AGENCY • SOCIAL, ACTIVATION, INFLUENCE, TRANSFORMATION AGENCY • SOCIAL, ACTIVATION, INFLUENCE, TRANSFORMATION AGENCY • SOCIAL, ACTIVATION, INFLUENCE, TRANSFORMATION AGENCY • SOCIAL, ACTIVATION, INFLUENCE, TRANSFORMATION AGENCY • SOCIAL, ACTIVATION, INFLUENCE, TRANSFORMATION AGENCY •
SOCIAL, ACTIVATION, INFLUENCE, TRANSFORMATION AGENCY • SOCIAL, ACTIVATION, INFLUENCE, TRANSFORMATION AGENCY • SOCIAL, ACTIVATION, INFLUENCE, TRANSFORMATION AGENCY • SOCIAL, ACTIVATION, INFLUENCE, TRANSFORMATION AGENCY • SOCIAL, ACTIVATION, INFLUENCE, TRANSFORMATION AGENCY • SOCIAL, ACTIVATION, INFLUENCE, TRANSFORMATION AGENCY •
SHANGHAI • PARIS • NEW YORK • LOS ANGELES • SHANGHAI • PARIS • NEW YORK • LOS ANGELES • SHANGHAI • PARIS • NEW YORK • LOS ANGELES • SHANGHAI • PARIS • NEW YORK • LOS ANGELES • SHANGHAI • PARIS • NEW YORK • LOS ANGELES • SHANGHAI • PARIS • NEW YORK • LOS ANGELES • SHANGHAI • PARIS • NEW YORK • LOS ANGELES • SHANGHAI • PARIS • NEW YORK • LOS ANGELES • SHANGHAI • PARIS • NEW YORK • LOS ANGELES •
SHANGHAI • PARIS • NEW YORK • LOS ANGELES • SHANGHAI • PARIS • NEW YORK • LOS ANGELES • SHANGHAI • PARIS • NEW YORK • LOS ANGELES • SHANGHAI • PARIS • NEW YORK • LOS ANGELES • SHANGHAI • PARIS • NEW YORK • LOS ANGELES • SHANGHAI • PARIS • NEW YORK • LOS ANGELES • SHANGHAI • PARIS • NEW YORK • LOS ANGELES • SHANGHAI • PARIS • NEW YORK • LOS ANGELES • SHANGHAI • PARIS • NEW YORK • LOS ANGELES •

Mumm /  TAGLINE / Alberto Cabrera Luna

Tagline "celebrate new beginnings" by fred & farid los angeles / photography by alberto cabrera luna / design by régis le bras

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With its distinguished heritage dating back to 1827, GH Mumm is the forward-looking Champagne Maison. To inject modernity and relevance to the brand, we reflected a core truth of how consumers saw Mumm, which in its purest sense was a celebration of life’s special happenings. From a big promotion at work to reconnecting with friends to the beginning of a new year or a new recipe you’re testing out at home, Mumm was present for anything that sparked even a bit of optimism in your life. Each moment shared with loved ones deserved to be celebrated and toasted to as we welcomed new beginnings and the infinite possibilities they bring.

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