In celebration of Earth Day, ‘Fridays for Future’, the global youth-led climate strike movement founded by Greta Thunberg, has unveiled their latest advertising campaign, “Earth is no Toy.” Through this campaign the GenZ invites world leaders to take the necessary steps towards addressing the climate crisis and protecting our planet. Designed with the help of Artificial Intelligence, the campaign features 24 leaders depicted as children, holding our planet like a ball, with headlines “Earth is no toy / Act like Adults”:
The campaign is a call to action for our leaders to acknowledge the gravity of the situation, with the hope that they will become the role models we need. It’s intending to touch leaders, to remind them that they were once child, and to encourage them to work towards a more sustainable future for us all. The recent IPCC report reiterated that the science is clear and the need to act is urgent. Even the UN Secretary General has called out world leaders for their inaction.
With the imminent threat of nuclear war casting a dark shadow over our world, the impacts of climate change becoming increasingly apparent and devastating… we are witnessing unprecedented weather phenomena such as snow in California, typhoons wreaking havoc in the Philippines and Oceania, and Wildfires scorching vast swaths of land in Australia. The rising global temperatures have intensified droughts in Africa and Central America, while other regions like Asia experience an increase in torrential rains, resulting in catastrophic floods. The Arctic and Antarctic ice sheets continue to melt at alarming rates, causing sea levels to rise and threatening coastal cities worldwide. Ocean acidification, a direct consequence of increased carbon dioxide emissions, is endangering marine life and vital ecosystems like coral reefs. Climate change has also exacerbated extreme weather events like hurricanes, cyclones, and heatwaves, putting millions of lives and livelihoods at risk. The loss of biodiversity, deforestation, and desertification are further consequences of human-induced climate change, threatening the delicate balance of our planet’s ecosystems and the survival of countless species.
