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Fridays for Future /  House on Fire / Andrew Bruntel

Raising awareness on climate change for greta thunberg's organization fridays for future.

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Fridays for Future is a global climate change movement uniting people in over 100 countries, started in 2018 by renowned activist Greta Thunberg. While much has been said of climate change, many still feel that its effects won’t be felt until years if not decades away.

Inspired by Fridays For Future founder Greta Thunberg famous cautions that, “I want you to act as if our house is on fire. Because it is” we wanted to hammer home the urgency of her message and bring the impact of what she was saying to the hearts and minds of people today. On Earth Day as the world reflected on the health of the planet, we launched a powerfully literal film that brought Greta’s metaphor to reality. The film shows a family nonchalantly going about their lives — waking up, getting ready for school, and lovingly sending off the kids – all the while their house is strewn with fires. The dichotomy between the calm of this familial unit and the chaos felt by the viewer is a startling reflection of our own experience on Earth right now as we move through the motions while the Earth burns around us.

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+80 press articles  •  2M estimated coverage views with readership totaling 1.86 billion  •  +10K social media shares  •  
+80 press articles  •  2M estimated coverage views with readership totaling 1.86 billion  •  +10K social media shares  •  
+80 press articles  •  2M estimated coverage views with readership totaling 1.86 billion  •  +10K social media shares  •  
+80 press articles  •  2M estimated coverage views with readership totaling 1.86 billion  •  +10K social media shares  •  
+80 press articles  •  2M estimated coverage views with readership totaling 1.86 billion  •  +10K social media shares  •