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Luxury Stores at Amazon /  Luxury, with a smile Print / Cass Bird

“luxury, with a smile” makes high fashion fun again, as each film and photograph provides a blank canvas for the featured cast to express their authentic selves.

Shot 12_AmazonLux_Brand 7_IRINA_EU_006_V2_QC_sRGB_CROP
Shot 6_AmazonLux_Brand 1_IRINA_EU_066_V2_QC_sRGB_CROP
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Shot 10_AmazonLux_Brand 5_WISDOM_EU_230_V1C_QC_sRGB_CROP
Shot 13_AmazonLux_Brand 8_DEVYN_EU_083_V2_QC_sRGB_CROP
Shot 9_AmazonLux_Brand 4_TOMMY_122_V1b_QC_sRGB_CROP
Shot 11_AmazonLux_Brand 6_JAIME_EU_153_V2_QC_sRGB_CROP
Shot 3_AmazonLux_Hero 3_EU_227_V2_QC_sRGB_CROP
Shot 7_AmazonLux_Brand 2_KAREN_EU_110_V1b_QC_sRGB_CROP
Shot 9_AmazonLux_Brand 4_TOMMY_063_V1a_QC_sRGB_CROP
Shot 1_AmazonLux_Hero 1_298_V2_QC_sRGB_CROP
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Shot 6_AmazonLux_Brand 1_IRINA_EU_034_V2_QC_sRGB_CROP
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Shot 1_AmazonLux_Hero 1_466_V2_QC_sRGB_CROP
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Shot 12_AmazonLux_Brand 7_IRINA_EU_006_V2_QC_sRGB_CROP
Shot 6_AmazonLux_Brand 1_IRINA_EU_066_V2_QC_sRGB_CROP

For too long, luxury brands operated by outdated rules of inaccessibility, seriousness, and monolithic representation. With Luxury Stores at Amazon looking to expand itself further in the luxury space, it was time to embrace the brand’s democratic roots and make high luxury fun again. This time by opening it up for all to participate in and make their own.

Starring entrepreneurs, tastemakers, and thought-leaders, like Tommy Dorfman, Wisdom Kaye, Devyn Garcia, Irina Shayk, Jamie Xie, and Karen Elson, the “Luxury, wiith a smile” celebrates each of our talents’ playfulness and their journey in a world of self expression and discovery – all found at Luxury Stores at Amazon.

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