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HP /  MEANT TO MOVE / Yoni Lappin

Passing, tossing, throwing hp's lightest laptop.

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HP creates a variety of computing technology that makes life better for everyone, everywhere. To launch the next chapter of HP’s 2019 “Keep It Human” back-to-school campaign, HP embraced the mobility and fluidity of the Gen Z lifestyle, featuring the HP Spectre x360 13.

To highlight the flexible, portable nature of HP’s Spectre x360 13, FRED & FARID created the film “Meant to Move”, following a variety of Gen Z talent as they toss, pass, and spin the Spectre x360 13 through their daily lives. The sleek, new computer never misses a beat as it’s passed through a busy diner, under bathroom stalls, and juggled like a soccer ball. Throwing caution to the wind, we see a laptop being used unlike ever before — freely. Eschewing the concern needed when handling a bulkier piece of technology, the energetic spot is filled with the same joy and life that encapsulates the ever-moving Gen Z experience.

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Launched in 15 countries   •  Featured over 400 individually produced assets across broadcast, digital, social, print, and OOH   •  Leveraging over $33M in media globally   •  
Launched in 15 countries   •  Featured over 400 individually produced assets across broadcast, digital, social, print, and OOH   •  Leveraging over $33M in media globally   •  
Launched in 15 countries   •  Featured over 400 individually produced assets across broadcast, digital, social, print, and OOH   •  Leveraging over $33M in media globally   •  
Launched in 15 countries   •  Featured over 400 individually produced assets across broadcast, digital, social, print, and OOH   •  Leveraging over $33M in media globally   •  
Launched in 15 countries   •  Featured over 400 individually produced assets across broadcast, digital, social, print, and OOH   •  Leveraging over $33M in media globally   •