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Roxy /  O.M.G – TIKTOK

A refreshing dive into the o.m.g. moments of roxy’s all-female athletes

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To re-emphasize ROXY’s platform of uplifting and empowering female athletes, we set out to show that female athletes don’t just raise the athletic bar for females, but for all athletes in general.

In this reel of high-intensity athleticism, we see the joy and painstaking extremes that our athletes go through to inspire all generations of athletes with the commonly used phrase “”Oh My God.”” Set against a soothing rhythm, like watching waves crash on the surf from a peaceful distance even while knowing those same waves could conceivably break you in half, we play on the idea that these incredible feats aren’t just an act of God, but perhaps acts dominated by the goddesses that surround us today.

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