Sea Shepherd / Ocean Starts here
Protecting the ocean with guerilla out-of-home.
Displaced trash continues to be a main contributor to ocean pollution. In partnership with Sea Shepherd, the non-profit marine conservation organization, we set out to raise awareness of the unintended impact of our carelessness. In beachside locations where trash is often improperly discarded, we took over the physical area surrounding trash cans to show how protecting the ocean is as easy as throwing away your trash in the right places. Made of sustainable materials, these floor wrappings mimicked the look of the ocean to spark a double take from passerbyers, pointing out that the truth that anything thrown outside of a trash inevitably ends up in the ocean they love to frequent.





