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SOCIAL, ACTIVATION, INFLUENCE, TRANSFORMATION AGENCY • SOCIAL, ACTIVATION, INFLUENCE, TRANSFORMATION AGENCY • SOCIAL, ACTIVATION, INFLUENCE, TRANSFORMATION AGENCY • SOCIAL, ACTIVATION, INFLUENCE, TRANSFORMATION AGENCY • SOCIAL, ACTIVATION, INFLUENCE, TRANSFORMATION AGENCY • SOCIAL, ACTIVATION, INFLUENCE, TRANSFORMATION AGENCY •
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SHANGHAI • PARIS • NEW YORK • LOS ANGELES • SHANGHAI • PARIS • NEW YORK • LOS ANGELES • SHANGHAI • PARIS • NEW YORK • LOS ANGELES • SHANGHAI • PARIS • NEW YORK • LOS ANGELES • SHANGHAI • PARIS • NEW YORK • LOS ANGELES • SHANGHAI • PARIS • NEW YORK • LOS ANGELES • SHANGHAI • PARIS • NEW YORK • LOS ANGELES • SHANGHAI • PARIS • NEW YORK • LOS ANGELES • SHANGHAI • PARIS • NEW YORK • LOS ANGELES •

Louis XIII /  One Note Prelude / Yaron Herman + Arnaud Gransagne

A one note prelude inspired by an ownable product truth.

0:00 1:55

The LOUIS XIII experience is one of a kind. The brand had prided itself in delivering depth and texture with every taste and it wanted to recreate this sensation for audiences. But how do you translate a tactile experience to something universal for the world to experience?

We noticed that at the start of a good night when two Louis XIII glasses are clinked together, there’s a very distinct sound – the sound that kicks off the night. Using this note to reflect the LOUIS XIII taste profile, we invited pianist and composer Yaron Herman to create a piece of music that explores the world that can be found in a single sound. The end result? A prelude that opens up the different dimensions and revelations that can be found in LOUIS XIII.

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The campaign resonated worldwide, receiving significant press coverage in the brand’s top three markets: UK, APAC, and the US.   •  Over 23 million impressions and 3.1 million views that had an average view duration of 53 seconds.  •  Shortlisted by the One Show in the Branded Entertainment category.  •  
The campaign resonated worldwide, receiving significant press coverage in the brand’s top three markets: UK, APAC, and the US.   •  Over 23 million impressions and 3.1 million views that had an average view duration of 53 seconds.  •  Shortlisted by the One Show in the Branded Entertainment category.  •  
The campaign resonated worldwide, receiving significant press coverage in the brand’s top three markets: UK, APAC, and the US.   •  Over 23 million impressions and 3.1 million views that had an average view duration of 53 seconds.  •  Shortlisted by the One Show in the Branded Entertainment category.  •  
The campaign resonated worldwide, receiving significant press coverage in the brand’s top three markets: UK, APAC, and the US.   •  Over 23 million impressions and 3.1 million views that had an average view duration of 53 seconds.  •  Shortlisted by the One Show in the Branded Entertainment category.  •  
The campaign resonated worldwide, receiving significant press coverage in the brand’s top three markets: UK, APAC, and the US.   •  Over 23 million impressions and 3.1 million views that had an average view duration of 53 seconds.  •  Shortlisted by the One Show in the Branded Entertainment category.  •