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Dammann Frères /  Par amour du thé

Elevating premium tea into a timeless luxury through artful brand storytelling.

20241204_DAMMANN_FRÈRES_210x272_VISUEL_01_FRED&FARID PARIS
20241204_DAMMANN_FRÈRES_210x272_VISUEL_02FRED&FARID PARIS
20241204_DAMMANN_FRÈRES_210x272_VISUEL_01_FRED&FARID PARIS
20241204_DAMMANN_FRÈRES_210x272_VISUEL_02FRED&FARID PARIS

Dammann Frères, the renowned French house of premium teas since 1825, launches its first-ever brand campaign with Fred & Farid Paris. Centered on the signature Par amour du thé, the campaign celebrates the art of tea-making, blending tradition with modern elegance. Captured by Hugo Lecrux, the visuals evoke a poetic, sensory world inspired by haute parfumerie. The campaign highlights Dammann Frères’ unrivaled craftsmanship and dedication to premium tea experiences, rolling out across press and digital platforms in France and globally.

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