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SOCIAL, ACTIVATION, INFLUENCE, TRANSFORMATION AGENCY • SOCIAL, ACTIVATION, INFLUENCE, TRANSFORMATION AGENCY • SOCIAL, ACTIVATION, INFLUENCE, TRANSFORMATION AGENCY • SOCIAL, ACTIVATION, INFLUENCE, TRANSFORMATION AGENCY • SOCIAL, ACTIVATION, INFLUENCE, TRANSFORMATION AGENCY • SOCIAL, ACTIVATION, INFLUENCE, TRANSFORMATION AGENCY •
SOCIAL, ACTIVATION, INFLUENCE, TRANSFORMATION AGENCY • SOCIAL, ACTIVATION, INFLUENCE, TRANSFORMATION AGENCY • SOCIAL, ACTIVATION, INFLUENCE, TRANSFORMATION AGENCY • SOCIAL, ACTIVATION, INFLUENCE, TRANSFORMATION AGENCY • SOCIAL, ACTIVATION, INFLUENCE, TRANSFORMATION AGENCY • SOCIAL, ACTIVATION, INFLUENCE, TRANSFORMATION AGENCY •
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SHANGHAI • PARIS • NEW YORK • LOS ANGELES • SHANGHAI • PARIS • NEW YORK • LOS ANGELES • SHANGHAI • PARIS • NEW YORK • LOS ANGELES • SHANGHAI • PARIS • NEW YORK • LOS ANGELES • SHANGHAI • PARIS • NEW YORK • LOS ANGELES • SHANGHAI • PARIS • NEW YORK • LOS ANGELES • SHANGHAI • PARIS • NEW YORK • LOS ANGELES • SHANGHAI • PARIS • NEW YORK • LOS ANGELES • SHANGHAI • PARIS • NEW YORK • LOS ANGELES •

Bliss /  SOCIAL / Jarren Vink

New "bright idea" product launch under the "best friend approved" brand platform.

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Bliss, a DTC skincare brand, was finally transitioning into the retail space. To signal the arrival of this momentous occasion, they needed a refreshed look and feel that could (1) live within the beauty aisles of shared retail spaces and (2) hero their key product lines for new audiences to discover.

With a hero line of Bliss’s Vitamin C and Pro Collage products, we leaned on the product truth of brightness to inspire the core idea of the campaign. But more than that, we wanted to show people that Bliss was a trusted skincare brand and how better to do that than to make it the brand even your best friend would recommend to you? By bridging these two ideas, we recreated a girl’s night in this colorful, golden spot. A fresh take on friendship as a joyful introduction to the clean beauty experience, we were excited to show that with Bliss, those who glow together, grow together.

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