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Spotify /  Family Plan / Sandy van Helden

Celebrating families' diverse listening through the power of voice.

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With each Premium Family subscription, Spotify was offering a Google Home as a free promotional gift. To kick off this incentive, we created a campaign that celebrated the joys that a Google Home can bring to the music experience, especially one where the whole family is involved. Leaning on the insight that playing music is a hotly contested issue at any family party, we activated that truth with the illustrated help of voice. We created a series of animated banners and Stories that depict families listening to wildly different songs, all at the request of voice control thanks to the Spotify x Google Home collaboration.

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