In celebration of American artist Robert Indiana, Longchamp launched a new collection featuring Indiana’s famed LOVE artwork onto its iconic Le Pliage® bag. With shared values of graphic simplicity, inventive design and optimistic colors, the collection and campaign combines the emotional resonance of Indiana’s universal message with the appeal of Longchamp’s Le Pliage®.
The campaign, directed and photographed by brothers Tom and Sam Johnson, features a cast of young diverse talent set against a graphic natural setting — rolling green hills and a clear blue sky, paying homage to Robert Indiana’s iconic colors. The film carries a theme of circular motion throughout, symbolizing the idea that love can be found everywhere - in ourselves and more powerfully when it can be shared with others. •
In celebration of American artist Robert Indiana, Longchamp launched a new collection featuring Indiana’s famed LOVE artwork onto its iconic Le Pliage® bag. With shared values of graphic simplicity, inventive design and optimistic colors, the collection and campaign combines the emotional resonance of Indiana’s universal message with the appeal of Longchamp’s Le Pliage®.
The campaign, directed and photographed by brothers Tom and Sam Johnson, features a cast of young diverse talent set against a graphic natural setting — rolling green hills and a clear blue sky, paying homage to Robert Indiana’s iconic colors. The film carries a theme of circular motion throughout, symbolizing the idea that love can be found everywhere - in ourselves and more powerfully when it can be shared with others. •
In celebration of American artist Robert Indiana, Longchamp launched a new collection featuring Indiana’s famed LOVE artwork onto its iconic Le Pliage® bag. With shared values of graphic simplicity, inventive design and optimistic colors, the collection and campaign combines the emotional resonance of Indiana’s universal message with the appeal of Longchamp’s Le Pliage®.
The campaign, directed and photographed by brothers Tom and Sam Johnson, features a cast of young diverse talent set against a graphic natural setting — rolling green hills and a clear blue sky, paying homage to Robert Indiana’s iconic colors. The film carries a theme of circular motion throughout, symbolizing the idea that love can be found everywhere - in ourselves and more powerfully when it can be shared with others. •
In celebration of American artist Robert Indiana, Longchamp launched a new collection featuring Indiana’s famed LOVE artwork onto its iconic Le Pliage® bag. With shared values of graphic simplicity, inventive design and optimistic colors, the collection and campaign combines the emotional resonance of Indiana’s universal message with the appeal of Longchamp’s Le Pliage®.
The campaign, directed and photographed by brothers Tom and Sam Johnson, features a cast of young diverse talent set against a graphic natural setting — rolling green hills and a clear blue sky, paying homage to Robert Indiana’s iconic colors. The film carries a theme of circular motion throughout, symbolizing the idea that love can be found everywhere - in ourselves and more powerfully when it can be shared with others. •
In celebration of American artist Robert Indiana, Longchamp launched a new collection featuring Indiana’s famed LOVE artwork onto its iconic Le Pliage® bag. With shared values of graphic simplicity, inventive design and optimistic colors, the collection and campaign combines the emotional resonance of Indiana’s universal message with the appeal of Longchamp’s Le Pliage®.
The campaign, directed and photographed by brothers Tom and Sam Johnson, features a cast of young diverse talent set against a graphic natural setting — rolling green hills and a clear blue sky, paying homage to Robert Indiana’s iconic colors. The film carries a theme of circular motion throughout, symbolizing the idea that love can be found everywhere - in ourselves and more powerfully when it can be shared with others. •
