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The North Face /  THE COLDEST POP-UP STORE

Under the harsh -30°c, we opened the north face coldest pop-up store in the wild snowy area of changbai mountain to celebrate the real explorers who embrace the extreme adventures.

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+13.2M impressions worldwide • Adweek Commerce Awards - Best Pop-up  •  
+13.2M impressions worldwide • Adweek Commerce Awards - Best Pop-up  •  
+13.2M impressions worldwide • Adweek Commerce Awards - Best Pop-up  •  
+13.2M impressions worldwide • Adweek Commerce Awards - Best Pop-up  •  
+13.2M impressions worldwide • Adweek Commerce Awards - Best Pop-up  •