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Fridays for Future /  The Denial / Amos Leblanc

Climate change is real. stop the denial.

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Founded by renowned activist Greta Thunberg, Fridays for Future is a global climate change movement uniting people in over 100 countries. With a focus on preserving Earth for its inhabitants now and in the future, much of Fridays for Future’s efforts have centered around building awareness of key issues impacting this mission.

On the anniversary of the Global Climate Strike, one of the most iconic dates in the climate fight, Fridays For Future unveiled “The Denial,” a new spot that illustrates our denial about the climate crisis with a metaphor: running into a wall, a literal reflection of what we are doing today when it comes to climate change. With so much more to be done to combat the effects of climate change, this spot sparked the urgency we need to all take for the planet before it’s too late.

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15.9M Online readership  •  311K Estimated Views  •  
15.9M Online readership  •  311K Estimated Views  •  
15.9M Online readership  •  311K Estimated Views  •  
15.9M Online readership  •  311K Estimated Views  •  
15.9M Online readership  •  311K Estimated Views  •