Pathé Gaumont / The notications : Dungeons & Dragons
Using smartphone grammar to promote big screens.
Les Cinemas Pathé has partnered with FRED & FARID Paris to launch its “The Notifications” series. The primary aim of this marketing campaign is to emphasize the unparalleled beauty of the movie-going experience. To do this, les Cinémas Pathé intentionally interfere with the trailers of select films by portraying them as if they were being watched on a smartphone, humorously overwhelmed with a torrent of unrelenting notifications.
Following the disruption of trailers for movies such as Jack Mimoun and the Secrets of Val Verde, Halloween Ends, and Babylon, the series now expands with the addition of Dungeons & Dragons: Honor Among Thieves. The eagerly awaited dialogue of Dungeons & Dragons: Honor Among Thieves gets buried beneath a cascade of text messages from a character named Agathe, who has an abundance of stories to relay to her friend.