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Pathé Gaumont /  The Travel Instructions

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The Pathé Parnasse cinéma, the first fully premium cinema in Paris, France, has just opened its doors under the Pathé French brand. This one-of-a-kind location, which underwent a complete renovation in just four months, offers movie-goers in Paris a truly unparalleled experience thanks to its 12 exceptional comfort theaters and its state-of-the-art laser projection and sound equipment. In order to effectively promote this ambitious project, FRED & FARID Paris developed a comprehensive marketing campaign that fully captures the unique nature of the movie-going experience at Pathé Parnasse. To launch this event, the agency created a film that highlights the luxurious, high-end atmosphere of both major airlines and the world of big cinema. This film is being shown on all of the brand’s platforms and in Pathé cinemas in Paris when the lights go down, just before the movie starts, in both 45 and 30 second versions. In addition, FRED & FARID Paris was also responsible for implementing a successful social media and influencer campaign for the launch event centered on the film Avatar, which took place on December 14th in Paris.

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