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SOCIAL, ACTIVATION, INFLUENCE, TRANSFORMATION AGENCY • SOCIAL, ACTIVATION, INFLUENCE, TRANSFORMATION AGENCY • SOCIAL, ACTIVATION, INFLUENCE, TRANSFORMATION AGENCY • SOCIAL, ACTIVATION, INFLUENCE, TRANSFORMATION AGENCY • SOCIAL, ACTIVATION, INFLUENCE, TRANSFORMATION AGENCY • SOCIAL, ACTIVATION, INFLUENCE, TRANSFORMATION AGENCY •
SOCIAL, ACTIVATION, INFLUENCE, TRANSFORMATION AGENCY • SOCIAL, ACTIVATION, INFLUENCE, TRANSFORMATION AGENCY • SOCIAL, ACTIVATION, INFLUENCE, TRANSFORMATION AGENCY • SOCIAL, ACTIVATION, INFLUENCE, TRANSFORMATION AGENCY • SOCIAL, ACTIVATION, INFLUENCE, TRANSFORMATION AGENCY • SOCIAL, ACTIVATION, INFLUENCE, TRANSFORMATION AGENCY •
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SHANGHAI • PARIS • NEW YORK • LOS ANGELES • SHANGHAI • PARIS • NEW YORK • LOS ANGELES • SHANGHAI • PARIS • NEW YORK • LOS ANGELES • SHANGHAI • PARIS • NEW YORK • LOS ANGELES • SHANGHAI • PARIS • NEW YORK • LOS ANGELES • SHANGHAI • PARIS • NEW YORK • LOS ANGELES • SHANGHAI • PARIS • NEW YORK • LOS ANGELES • SHANGHAI • PARIS • NEW YORK • LOS ANGELES • SHANGHAI • PARIS • NEW YORK • LOS ANGELES •

Longchamp /  Très Paris 1 / Lope Serrano (CANADA) + Clara Luciani

An 8 minute short film / music video inspired by the iconic 60s french track "il est cinq heures, paris s'eveille" to launch longchamp’s new global brand platform "très paris."

0:00 8:02
0:00 1:00

Long heralded for its understated elegance, quality and innovation, Longchamp, the iconic French handbag and fashion brand, is beloved by those all around the world. But for a younger generation, Longchamp was relatively unknown – they knew of the brand but didn’t associate anything emotionally to it.

To refresh the brand and welcome a new generation to all that Longchamp had to offer, we embraced the brand’s Parisian provenance but this time modernizing it to reflect the effortless lifestyle and attitude of what we had to offer. The ‘Tres Paris’ platform was an invitation to the world to experience our take on elegance, beauty, and freedom. The result? The start of a new chapter for Longchamp that people could celebrate and see a bit of themselves in too.

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50+ Press Articles   •  More than 30M organic media impression   •  
50+ Press Articles   •  More than 30M organic media impression   •  
50+ Press Articles   •  More than 30M organic media impression   •  
50+ Press Articles   •  More than 30M organic media impression   •  
50+ Press Articles   •  More than 30M organic media impression   •