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Longchamp /  Très Paris 2 / Alice Kong

A modern day music video for the reimagined iconic 60s french track "j'aime les filles" as part of longchamp's brand platform "très paris."

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Sac lavande rideauSIZE100
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Marion AnnabelleSIZE100
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sac violet marchesSIZE100

As part of the Tres Paris’ platform, a modernized take to see the Parisian culture of elegance, beauty and freedom through Longchamp’s perspective, we launched chapter 2 of our campaign. This time by recreating the music video to an iconic song in Parisian culture – J’aime les filles” by Jacques Dutronc.

Directed by French director Alice Kong, our music video features French ballet dancer and actress Marion Barbeau alongside French actress and model Annabelle Belmondo, as they bring the lyrics of “J’aime les filles” by Jacques Dutronc to life. The classic track was reimagined by lively French indie pop group Evergreen, setting the buoyant, irreverent tone of the film.

The re-creation of “J’aime les filles” by Evergreen marries modernity with the timelessness of French culture, ultimately representing the Longchamp brand itself today – evolving, growing and expanding all while maintaining a trademark avant-garde creativity with superior craftsmanship in every collection.

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