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Fridays for Future /  We Don’t Care / Amos Leblanc

If we don’t care about climate change, who will?

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Founded by renowned activist Greta Thunberg, Fridays for Future is a global climate change movement uniting people in over 100 countries. With a focus on preserving Earth for its inhabitants now and in the future, much of Fridays for Future’s efforts have centered around building awareness of key issues impacting this mission.

For Gen Z, climate change is personal. Within the short time they’ve spent on this earth, record-breaking wildfires have become the new normal, hurricane relief funds permeate their social media feeds as often as branded content, and many of them are now entering early adulthood during the third year of a global pandemic. How do we highlight the pressing importance of changing our planet’s future in a way that emphasizes this generational disparity? “We Don’t Care” features a cast of casually cool pre-teens questioning the legitimacy and purpose of climate change concerns directly to the camera, mimicking the climate change denial sentiments we have heard for years. The message of the film is clear: we need to turn familiar apathy into serious concern, and serious concern into immediate change.

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