HP / Welcome to Cannes / Karen Chekerdjian
Leveraging real-time printing and graphics to surprise.
Under HP’s “Reinventing Mindsets” platform, the brand set out to show that with technology and creativity, anything can be reshaped and reinvented for a better path forward. To demonstrate the power and impact of digital print, we worked with HP’s Digital Packaging Solutions to create a first-of-its-kind experience to attendees at Cannes Lions, the world’s biggest festival and awards for creators, marketers, and designers.
Partnering with internationally renowned designer Karen Chekerdjian, we created a custom package and bottle of Moët & Chandon MCIII for Grand Prix winners at Cannes Lions – all within 24 hours of each winner’s announcement. Each package was reimagined into a beautiful geometric design with a gold metalized substrate that covers the entire box – materials and designs only HP technology could accommodate. In addition, each bottle was printed in real-time, personalized for winners and other select festival-goers. An experience brought to life among the leading marketers and brands of today, we defied what’s possible with real-time engagement and personalization thanks to the innovative technology that only HP could bring to the table.