Edelweiss /  Feel the Alps / Arnaud Uyttenhove

Edelweiss Premium Wheat Beer is the world’s first wheat beer, brewed with all natural ingredients and the pure, rich taste of its alpine origins. With a rich history behind it, Edelweiss needed to re-launch it to the world, one that would refresh its perception and entice a new generation to try it. But on the heels of a global pandemic when bars were closing, we needed an idea that could speak to the brand’s unique heritage and appeal to people at home who were looking to getaway from their quarantined existence.

Leaning on the Alpine origin of Edelweiss, we created a sensory experience that transported viewers to the Alps while reflecting the refreshing nature that Edelweiss had to offer. Our campaign was rooted in auditory and visual cues of the Alps elements which invited viewers to join along the same revitalizing journey with each sip of an Edelweiss beer.