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Le Guide Michelin Voyage & Cultures

Elevating a timeless guide to unlock the world's cultures for a new generation of explorers

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Le Guide Vert Michelin has evolved with the help of FRED & FARID Paris into the Guide Michelin Voyage & Cultures, featuring a new brand platform, name, and logo. This transformation addresses the changing travel habits post-COVID, emphasizing shorter, culture-rich trips influenced by digital advancements. The updated guide aims to deepen travelers’ understanding of diverse cultures, aligning with Michelin’s legacy while highlighting its uniqueness in the tourism market. The rebrand includes a comprehensive marketing campaign spanning print, digital, and bookstore displays.

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