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SOCIAL, ACTIVATION, INFLUENCE, TRANSFORMATION AGENCY • SOCIAL, ACTIVATION, INFLUENCE, TRANSFORMATION AGENCY • SOCIAL, ACTIVATION, INFLUENCE, TRANSFORMATION AGENCY • SOCIAL, ACTIVATION, INFLUENCE, TRANSFORMATION AGENCY • SOCIAL, ACTIVATION, INFLUENCE, TRANSFORMATION AGENCY • SOCIAL, ACTIVATION, INFLUENCE, TRANSFORMATION AGENCY •
SOCIAL, ACTIVATION, INFLUENCE, TRANSFORMATION AGENCY • SOCIAL, ACTIVATION, INFLUENCE, TRANSFORMATION AGENCY • SOCIAL, ACTIVATION, INFLUENCE, TRANSFORMATION AGENCY • SOCIAL, ACTIVATION, INFLUENCE, TRANSFORMATION AGENCY • SOCIAL, ACTIVATION, INFLUENCE, TRANSFORMATION AGENCY • SOCIAL, ACTIVATION, INFLUENCE, TRANSFORMATION AGENCY •
SHANGHAI • PARIS • NEW YORK • LOS ANGELES • SHANGHAI • PARIS • NEW YORK • LOS ANGELES • SHANGHAI • PARIS • NEW YORK • LOS ANGELES • SHANGHAI • PARIS • NEW YORK • LOS ANGELES • SHANGHAI • PARIS • NEW YORK • LOS ANGELES • SHANGHAI • PARIS • NEW YORK • LOS ANGELES • SHANGHAI • PARIS • NEW YORK • LOS ANGELES • SHANGHAI • PARIS • NEW YORK • LOS ANGELES • SHANGHAI • PARIS • NEW YORK • LOS ANGELES •
SHANGHAI • PARIS • NEW YORK • LOS ANGELES • SHANGHAI • PARIS • NEW YORK • LOS ANGELES • SHANGHAI • PARIS • NEW YORK • LOS ANGELES • SHANGHAI • PARIS • NEW YORK • LOS ANGELES • SHANGHAI • PARIS • NEW YORK • LOS ANGELES • SHANGHAI • PARIS • NEW YORK • LOS ANGELES • SHANGHAI • PARIS • NEW YORK • LOS ANGELES • SHANGHAI • PARIS • NEW YORK • LOS ANGELES • SHANGHAI • PARIS • NEW YORK • LOS ANGELES •

Paris Sans Sida /  Xavier Héraud

immersive campaign celebrating lgbtq+ pride and voguing to raise awareness about hiv prevention

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Paris Sans Sida celebrates Pride Month by diving into the voguing scene with FRED & FARID Paris. This new initiative highlights LGBTQ+ pride through the vibrant culture of voguing, an expressive dance born in the 1980s New York ballrooms, symbolizing self-assertion and liberation. Photographer Xavier Héraud captures the essence of Parisian voguing in a series of prints, showcasing pride and the fight to end HIV. The campaign targets gay bars, ballrooms, Grindr, social media, and digital channels – leveraging Paris Sans Sida’s mission of education and positive, inclusive sexual health messaging.

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