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Oppo /  Look For The Good / Bob Jeusette

“look for the good #livelytogether.” a positive global campaign to launch the new reno4 lite in europe, encouraging all of us to look to the bright side of 2020 by highlighting real stories of real people, to spread the brand’s positive spirit.

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In the midst of the 2020 pandemic, OPPO, one of the world’s leading smart device manufacturers and innovators, was set to launch the new Reno4lite in Europe. But with the pandemic forcing the world into lockdown and changing life as we knew it, OPPO needed to quickly change their introduction approach.

In digging into the OPPO brand, we found that the brand had always upheld a spirit of optimism and creativity in all that they do, and it was a spirit that reflected the same resilience and hope among Europeans at this time. Using the holiday season as a moment of reflection, we shined a light on the bright side of 2020, using stories from real people who found time to do more of what they wanted. With a pleasant dose of reality, the campaign was a welcome twist on a traditional holiday theme.

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38.8M Online readership  •  21 pieces of creative coverage  •  
38.8M Online readership  •  21 pieces of creative coverage  •  
38.8M Online readership  •  21 pieces of creative coverage  •  
38.8M Online readership  •  21 pieces of creative coverage  •  
38.8M Online readership  •  21 pieces of creative coverage  •