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Longchamp /  Roseau / Joaquin Laguinge

Giving a “très paris” personality to longchamp’s roseau bag.

07.31.20_PRESS_SINGLE_RED-1980-SNAIL
07.31.20_PRESS_SINGLE_BLACK-ROSEAU
07.31.20_PRESS_SINGLE_YELLOW-MAILBOX
07.31.20_PRESS_SINGLE_RED-ROSEAU
07.31.20_PRESS_SINGLE_RED-1980-CHEESE
07.31.20_PRESS_SINGLE_TAUPE-MAILBOX
07.31.20_PRESS_SINGLE_RED-1980-SNAIL
07.31.20_PRESS_SINGLE_BLACK-ROSEAU

Under the ‘Très Paris’ platform, which refreshed the Longchamp brand with a modernized Parisian attitude, we created a series of prints for the Roseau line. Each print plays on a coveted part of the Parisian lifestyle, styled in a humorous yet invitational way.

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