The soup market is heating up, with consumers seeking unique products made from high-quality ingredients. However, making homemade soups can be time-consuming and often requires inspiration. In response to this trend, Les Recettes Ferme d’Anchin is focusing on the originality of its recipes and the quality of its ingredients to set itself apart.
Through a new campaign by FRED & FARID Paris, les Recettes Ferme d’Anchin aims to establish itself as an innovative and creative player offering carefully crafted recipes made from top-notch vegetables. The agency’s mission is to build a compelling story around the reasons to prefer Les Recettes Ferme d’Anchin, featuring a TV spot that highlights the brand’s creativity and authenticity.
Directed by Pepe Lansky, the film introduces Nico, a likable and meticulous young man, passionately preparing homemade soups in his kitchen. He carefully selects vegetables, simmers them slowly, and adds a touch of creativity to his recipes. The macro food shots are precisely interwoven, showcasing Nico’s dedication to his craft. Even the skeptical voiceover wonders where he gets all these delicious ideas and, more importantly, how he finds the time to do it all after work. It turns out that creating tasty soups is precisely Nico’s job: he develops Recettes Ferme d’Anchin, which can be found in the fresh produce aisle.